The following year, in an interview with Zrdavco Basarić in Wall Street International Magazine, Seid Serdarević said he believed that in the future, “Proper bookstores and book experts will again be important because bookstores will remain one of the rare places where you can talk with sellers who are familiar with their product.” Founded in 2002 by an editor and a journalist, the couple Seid and Sibila Serdarević, Fraktura won The Bookseller International Adult Trade Publisher Award in the London Book Fair 2015 International Excellence Awards. Image: Frakturaīy Olivia Snaije | Serdarević: ‘Sellers Who Are Familiar With Their Product’ Zagreb’s Fraktura publishing house is known for its high-quality literature and beautifully designed books, whether by local authors, or authors in translation. ![]() Author Eimear McBride in conversation with Anda Bukvić Pažin at Fraktura’s bookshop in November.
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